About me.
Product Designer grounded in human behaviour.
I combine 12+ years of customer empathy with high-fidelity visual craft to build clarity out of complex systems.
01. Visual Precision
I don’t just use design systems; I respect the craft. My background in editorial design and photography ensures pixel-perfect attention to light, hierarchy, and composition.
02. Radical Empathy
Conducting thousands of face-to-face problem-solving sessions taught me to diagnose user pain points instantly. I design for the “happy path” but account for the messy reality of human error.
03. Systems Thinking
I design for scale. I translate messy requirements into accessible, reusable components that engineers can actually build, reducing technical debt from day one.
Not just pixels
Good design starts with people, grows through curiosity, and lives in the details.
Beyond the screen.
- I live in London with my amazing partner. 🌈
- We love the sea, the mountains, and the kind of books you pack three of, just in case.
- I still chase the light through a lens. I still believe in the magic of small things done well.
Currently open to..
- Full-time product roles in London (hybrid).
- Freelance design support for teams who care about detail, clarity, and purpose.
Design is my way of making life a little easier, a little more beautiful✨. Just like chasing the perfect light or finding joy in the simplest adventures.
